How Relationship Marketing Impacts Consumer Buying...

1. Introduction This project will focus on how relationship marketing impacts consumer buying decisions. To enhance the study there will be a focus on a multi-million dollar nutrition company, ViSalus Sciences. The research identifies the different drivers and core underlying values surrounding consumer buying decisions in relation to successful relationship marketing. Furthermore, the research recognises how it can achieve the outcome of a product sale but more so, how relationship marketing helps to retain customers for future sales. This is an interesting field of study as relationship marketing is a huge factor towards companies achieving continuing sales volume to existing customers. Relationship marketing is concerned with a variety of different ideas for instance customer retention and customer association. The notion of consumer buying decisions links to relationship marketing because individuals who buy products, having been successfully marketed towards them, tend to continue to buy and use these products. This will be recognised as an example of relationship marketing which will be considered in the study. In addition, the network marketing and direct selling industry benefits from the relationship model, as customer sales are driven through a pre-existing marketing message being spread by independent distributors. They aim to obtain and retain clients as well as making sure that they are satisfied. The paper will consist and analyse methods and data includingShow MoreRelatedSocial Media on Consumer Buying Behaviour1107 Words   |  5 PagesTO STUDY THE IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR IN MUMBAI TO STUDY THE IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR IN MUMBAI GRIZZEL RODRIGUES ST. ANDREWS COLLEGE S.Y.B.M.S ‘A’ ROLL NO: 3242 THE IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR – A STUDY IN THE MUMBAI INTRODUCTION: Social media is a social instrument which is used as a tool where people communicate with each other. According to Evans, social media in not only about people reading and disseminatingRead MoreBuying Behavior of Blog Shoppers1325 Words   |  5 PagesBuying behaviour that occurs in blogs can differ significantly from the buying behaviour that occurs in other forms of social media. As stated before, blogs can portray several different forms of marketing that appeal to the consumers. Written from an unbiased point of view, consumers tend to put more weight into the opinion of other consumers than they would in other forms of advertisement such as banner ads or PR statements. 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Definition And Features Of School Uniforms Essay - 844 Words

p dir=ltr style=line-height:2.4;margin-top:0pt;margin-bottom:0pt;text-align: center; id=docs-internal-guid-bff5b218-0883-fd5c-4afa-e9daad63dcf9span style=font-size:24px;font-family:Arial;color:#000000;background-color:transparent;font-weight:normal;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;School Uniforms: A Justified Solution/span/pp dir=ltr style=line-height:2.4;margin-top:0pt;margin-bottom:0pt;span style=font-size:24px;font-family:Arial;color:#000000;background-color:transparent;font-weight:normal;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;nbsp;nbsp;nbsp; /spanspan style=font-size:24px;font-family:Arial;color:#000000;background-color:transparent;font-weight:normal;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;Have you ever thought to observe a situation, such as instituting school uniforms, from all angles? 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Corporate Finance for Capital Asset Pricing Model †Free Sample

Question: Discuss about the Corporate Finance for Capital Asset Pricing Model. Answer: Introduction The report is intended to compare and contrast the market expected return of the two-portfolio value. For the purpose of the comparison, the two traded stock of Bank West and Clip Industries have been shown in this report. Primary the report shows the mean expected returns of the selected companies, coefficient of variation for the market with Bank West and Clip Industries and the beta value of the of both the companies. Portfolio Expected Rate of Return The calculation of the expected rate of return of the portfolio has been done with average rate of return ( , ) of both Bank West and Clip Industries. and are considered as the mean expected return of the share prices of both the portfolios. The expected average return of both the portfolios has been observed to be 183.61 and 21.18. denotes the mean value of the market. The investment is made in equal proportions both the values of and will be 0.5. Denotes the expected rate of return, the formula used for expected rate of return assuming equal weights is Portfolio Expected Rate of Return ( ) = [ x ] + [ x ] = [0.5 x 183.61] + [0.5 x 21.18] = 102.40 or 2.4% Calculation of portfolio's risk The portfolio's risk is calculated by computing the Covariance () and then by calculating the value of the Standard Deviation , ) Of portfolio is calculated by using the formula = + + 2 ) Where, and are the proportion of the portfolio that is to be invested in the asset : is the standard deviation of risk : is the correlation coefficient value Calculation of Expected returns from both the portfolio Month Bank West Percentage change Clip Industries Percentage change Percentage change Market Index 1 2.37 1.05 5.08 2 1.37 11.9 5.08 3 1.3 -1.5 5.5 4 7.71 -7.37 1.19 5 1.14 13.26 -1.79 6 1.51 -0.7 -1.62 7 6.29 6.42 -1.13 8 3.88 9.87 5.09 9 8.26 -0.47 8.1 10 0.61 -3.17 0.84 11 0.12 5.12 1.7 12 0.9 -15.58 2.74 13 10.83 18.81 6.03 14 10.31 9.84 5.71 15 35.37 -2.12 8.64 16 22.64 -10.67 11 17 7.31 -7.72 0.49 18 2.22 -17.83 7.9 19 10.51 -1.84 7.25 20 3.76 3.44 0.88 21 19.47 -1.31 6.17 22 5.99 2.23 3.67 23 8.93 7.42 2.08 24 10.81 2.1 1.56 The final risk value of both the portfolio is 5.75% Beta Coefficient calculation of both the companies Calculation of Beta and rate of return (CAPM) Month Bank West Percentage change Clip Industries Percentage change Percentage change Market Index 1 2.37 1.05 5.08 2 1.37 11.9 5.08 3 1.3 -1.5 5.5 4 7.71 -7.37 1.19 5 1.14 13.26 -1.79 6 1.51 -0.7 -1.62 7 6.29 6.42 -1.13 8 3.88 9.87 5.09 9 8.26 -0.47 8.1 10 0.61 -3.17 0.84 11 0.12 5.12 1.7 12 0.9 -15.58 2.74 13 10.83 18.81 6.03 14 10.31 9.84 5.71 15 35.37 -2.12 8.64 16 22.64 -10.67 11 17 7.31 -7.72 0.49 18 2.22 -17.83 7.9 19 10.51 -1.84 7.25 20 3.76 3.44 0.88 21 19.47 -1.31 6.17 22 5.99 2.23 3.67 23 8.93 7.42 2.08 24 10.81 2.1 1.56 a 1.26 b -0.53 Risk Free Rate (Rf) 1.59% 1.59% (As per Government Bond yield rate for two years) Expected market return Bank West (Rm1) 92.16 Expected market return of Clip Industries(Rm2) 92.16 Required rate of return 116.11 -49.17 Graphical Representation The graph shows the changes in the share price of each month. Bank West seem to be performing better in terms of the expected returns Conclusion As per the quantitative evidence of the risk reduction it can be concluded by saying the lower beta value of the clip industries suggests that portfolio returns are less volatile in the market hence the risk is expected to be low in terms of the investors point of view. On the other hand the expected return on the shares of the West Bank is expected to be higher. Although as per the CAPM model, the required rate of return of the clip industries is on the lower side. Hence, an investor should look forward to invest in the share of the Bank West. Reference List Ai, H., Croce, M.M. and Li, K., 2013. Toward a quantitative general equilibrium asset pricing model with intangible capital. Review of Financial Studies, 26(2), pp.491-530. Barberis, N., Greenwood, R., Jin, L. and Shleifer, A., 2015. X-CAPM: An extrapolative capital asset pricing model. Journal of Financial Economics, 115(1), pp.1-24. Dempsey, M., 2013. The capital asset pricing model (CAPM): the history of a failed revolutionary idea in finance?. Abacus, 49(S1), pp.7-23. Fama, E.F. and French, K.R., 2015. International tests of a five-factor asset pricing model. Fama-Miller Working Paper.

Volcano Mount Vesuvius Essay Example For Students

Volcano Mount Vesuvius Essay Mount Vesuvius is a volcano located in southern Italy, near the bay of Naples and the city of Naples. It is the only active volcano on the European mainland. Vesuvius rises to a height of 1277 m (4190 ft). Vesuvio (Vesuvius) is probably the most famous volcano on earth, and is one of the most dangerous. Mount Vesuvius is a strato-volcano consisting of a volcanic cone (Gran Cono) that was built within a summit caldera (Mount Somma). The Somma-Vesuvius complex has formed over the last 25,000 years by means of a sequence of eruptions of variable explosiveness, ranging from the quiet lava outpourings that characterized much of the latest activity (for example from 1881 to 1899 and from 1926 to 1930) to the explosive Plinian eruptions, including the one that destroyed Pompeii and killed thousands of people in 79 A.D. At least seven Plinian eruptions have been identified in the eruptive history of Somma-Vesuvius (1). Each was preceded by a long period of stillness, which in the case of the 79 A.D. eruption lasted about 700 years. These eruptions were fed by viscous water-rich phonotitic to tephritic phonolitic magmas that appear to have differentiated in shallow crustal conditions. They are believed to have slowly filled a reservoir where differentiation was driven by compositional convection. A minimum depth of about 3 km was inferred for the top of the magmatic reservoir from mineral equilibria of metamorphic carbonate ejecta (2). Fluid inclusions (CO.sub.2 and H. sub.2O-CO.sub.2) in clinopyroxenes from cumulate and nodules indicate a trapping pressure of 1.0 to 2.5 kbar at about 1200 degreesC, suggesting that these minerals crystallized at depths of 4 to 10 km (3). The differentiated magma fraction was about 30% of the total magma in the reservoir, and a volume of about 2 to 3 km.sup.3 was inferred for the reservoir (4). The magma ascent to the surface occurred through a conduit of possibly 70 to 100 m in diameter (5). A thermal model predicts that such a reservoir should contain a core of partially molten magma (6) that can be detected by high-resolution seismic tomography. The earliest outcropping volcanic deposits date back to about 25,000 years ago. The lavas observed at a -1125 m bore-hole are about 0,3-0,5 million years old. It is known for the first eruption of which an eyewitness account is preserved, in 79 AD. Geologically, Vesuvio is unique for its unusual versatility. Its activity ranging from Hawaiian-style release of liquid lava, fountaining and lava lakes, over Strombolian and Vulcanian activity to violently explosive, plinian events that produce pyroclastic flows and surges. Vesuvius is a complex volcano. A complex volcano is an extensive assemblage of spatially, temporally, and genetically related major and minor volcanic centers with there associated lava flows and pyroclastic flows. Vesuvius has a long history. The oldest dated rock from the volcano is about 300,000 years old. It was collected from a well drilled near the volcano and was probably part of the Somma volcano. After Somma collapsed about 17,000 years ago, Vesuvius began to form. Four types of eruption have been documented: a) Plinian (AD 79, Pompeii type) events with widespread air fall and major pyroclastic surges and flows; b) sub-Plinian to Plinian, more moderately sized eruptions (AD 472, 1631) with heavy tephra falls around the volcano and pyroclastic flows and surges; c) small to medium-sized, Strombolian to Vulcanian eruptions (numerous events during the 1631-1944 cycle, such as 1906 and 1944) with local heavy tephra falls and major lava flows and small pyroclastic avalanches restricted to the active cone itself. The fourth type it is the smallest of all eruption types observed at Vesuvio. It is the persistent Strombolian to Hawaiian style eruption that characterizes almost all of an eruptive sub-cycle, such as was the case during the period 1913-1944. Activity of this kind is mainly restricted to the central crater where one or more intracrateral cones form, and to the sides of the cone. Lava flows from the summit crater or from the sub terminal vents extend beyond the cones base. A somewhat particular kind of persistent activity is the slow release of large amounts of lava from sub terminal fractures to form thick piles of lava with little lateral extension, such as the lava cupola of Colle Umberto, formed in 1895-1899. (7) Vesuvius lies over a subduction zone. The two plates are the African plate and the Eurasian plate. .u6658f6e02449c58ca61ac4f6e3f8d3cf , .u6658f6e02449c58ca61ac4f6e3f8d3cf .postImageUrl , .u6658f6e02449c58ca61ac4f6e3f8d3cf .centered-text-area { min-height: 80px; position: relative; } .u6658f6e02449c58ca61ac4f6e3f8d3cf , .u6658f6e02449c58ca61ac4f6e3f8d3cf:hover , .u6658f6e02449c58ca61ac4f6e3f8d3cf:visited , .u6658f6e02449c58ca61ac4f6e3f8d3cf:active { border:0!important; } .u6658f6e02449c58ca61ac4f6e3f8d3cf .clearfix:after { content: ""; display: table; clear: both; } .u6658f6e02449c58ca61ac4f6e3f8d3cf { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u6658f6e02449c58ca61ac4f6e3f8d3cf:active , .u6658f6e02449c58ca61ac4f6e3f8d3cf:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u6658f6e02449c58ca61ac4f6e3f8d3cf .centered-text-area { width: 100%; position: relative ; } .u6658f6e02449c58ca61ac4f6e3f8d3cf .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u6658f6e02449c58ca61ac4f6e3f8d3cf .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u6658f6e02449c58ca61ac4f6e3f8d3cf .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u6658f6e02449c58ca61ac4f6e3f8d3cf:hover .ctaButton { background-color: #34495E!important; } .u6658f6e02449c58ca61ac4f6e3f8d3cf .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u6658f6e02449c58ca61ac4f6e3f8d3cf .u6658f6e02449c58ca61ac4f6e3f8d3cf-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u6658f6e02449c58ca61ac4f6e3f8d3cf:after { content: ""; display: block; clear: both; } READ: Proposing A Solution Essay The African plate is moving northward at about one inch (2-3 cm) per year and is slowly closing the Mediterranean basin. As it moves to the north, .

Solving proportions free essay sample

Algebra A comparison of two numbers Is referred to as a ratio, slmllar to tractions that can be reduced to lowest terms and then converted into a ratio of integers. Ratios allow one to compare sizes of two quantities and unit measurements. Any statement expressing the equality of two ratios is known as a proportion, which Is used In numerous formulas in todays real world settings and applications. Using proportions Is an effective way to find solutions by using the extreme means property or cross-multiplying. Extreme means property is simply the end result of the product f the extremes equaling the products of the means. Cross-multiplying is a short cut In proportions providing it Is a faster way to solutions rather than multiplying each side of the rational expression equation by the LCD_ Applications of rational expressions Involving formulas Include finding the equation of a line, distance, rate, time, uniform motion, and work problems. We will write a custom essay sample on Solving proportions or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Proportions are used on a daily basis without even one realizing it by comparing measurements, unit pricing, driving distances, and calculating populations and wildlife on a dally basis to find a solution. For example, I will be using the extreme means property to estimate bear population In Keweenaw Penlnsuld. I was asked to solve problem #56, on page 437 of Elementary and intermediate algebra, (Dugopolski, M. , 2012) which states, that conservationists captured, tagged, and released 50 bears. over a one-year period, a random sample of 100 bears included only 2 tagged bears in Keweenaw Peninsula. To calculate the proportion, it will allow me to expect the ratio of bears that were originally tagged to the whole population Is equal to the ratio of the returning bears otaling 100 but only 2 tagged bears to the size of the sample. The variable b for bears Is applied, then followed by cross-multiplying the extremes and means to the proper set up of the proportion to find the solution. The two ratios are as follows: 50/ b = the originally tagged bears to the whole population and 2/100 = the recaptured bears to the sample size. I ne means are 2 ana D ana tne extremes are 50 ana 1 50 2 b 100 Correct setup of proportion. 5,000 = 2b cross multiply the means (2*b) and the extremes (50*100) followed by division of 2. 2,500 Answer after division was carried out. z 500 The estimated number of bears in Keweenaw Peninsula. Continuing onto the second assignment involving proportions, the following equation must be solved for y. Since there are single fractions (also referred to as ratios) on both sides of the equation, the extreme means property will be used again in this proportion. Written as an equation; solving for y. Cross multiplying was done. † l) = -3x(x+ 3) 4y- 1 +4 = -3x +3 +3Distribute 4 on left side and 3 on the right side. y = -3x -3+ 1 Add 1 to both sides. 4y = 2x -5 Last step, 4 is divided on both sides. 4 lope of -3/4. Linear equation in the form of y = mx + b and with a Taking notice that the slope of -3/4, is the same number as the number on the right hand side of the previous equation. I must continue trying another method but still use the extreme means property and try another method to see if I get a different solution. This may be an extraneous solution that I may come upon considering if the solution does not satisfy the rational expression. y-1 left. Original equation. Distribute (x-3) on both sides and multiply. Cancel out common factors which eliminates denominator on 0 Isolate y, 1 Is a aaea to Dotn sloes. ancel common factors. y=-3x-1 Equation complete and simplified. For this equation, I could have multiplied the LCD to both sides, but I found the extreme means property was an efficient shortcut. Cross- multiplying allowed me to eliminate the fractions and have the same ending result. We can now consider this an extraneous solution because the number showing as the solution but causes zero (O) in the denominator. As rational expressions can be tricky when there is a variable involved in the denominator so caution must be adhered. The use of proportions is everyday life and real world settings and applications are used without one even realizing it. While proportions can determine a solution whether it be driving distance, estimated population count, unit measuring, gas mileage, or to estimate an average time for a Job to be completed, it is a necessary tool that is used in many ways. The ratios that build the proportion can be easily solved by cross- multiplying the extremes and means in a fast and effective way. The wildlife can be assured that their tags will be calculated with an accurate solution for ny conservationist inquiring about a certain species. So the next time you find yourself comparing two quantities, deciding the average time for a specific Job, or determining how many miles you can go on a half of tank of gas on your next road trip, remember you are actually calculating proportions! [References:] Dugopolski, M. (2012). Elementary and intermediate algebra (4th ed. ). New York, NY: McGraw-Hill Publishing. Retrieved from http:// ashford. ebooks. edu (2009). Word problems involving proportions [Video]. Retrieved from http://www. youtube. com/watch

10 Tips for Critiquing Other Peoples Writing

10 Tips for Critiquing Other Peoples Writing 10 Tips for Critiquing Other People’s Writing 10 Tips for Critiquing Other People’s Writing By Mark Nichol You’ve agreed to review someone else’s writing. You’ve taken my advice and determined whether the person is requesting a general impression or is asking for an in-depth critique. If the writer has the latter in mind, you’ve offered to evaluate a brief sample as a guide to help the person extrapolate what they should look for when they revise their draft. (If you’re asked to critique an entire book in depth, you should do so only for pay or as part of a bartering arrangement, because you’re being asked to devote dozens of hours of your time.) You have also determined to be honest and objective, because that is what the writer wants and needs: If you note structural weaknesses or flaccid prose, a literary agent or an editor will certainly do so, and your task is to help the writer resolve such flaws so that they are absent from the manuscript the writer eventually submits to an agent or a publisher. Here are ten tips for a positive, productive critiquing experience: 1. Tolerate the Task When you write, you don’t have to be an aficionado or expert to produce an article or a story on a given topic. Editors don’t need these qualifications, either, and they don’t have to be enamored of the writer’s voice or technique. The same goes for someone conducting a critique: Don’t turn down a request for feedback just because you’re not interested in the subject or you don’t like the writing style. Help the writer succeed in reaching the audience they are writing for. (But don’t hesitate to express your opinion if you think the approach is flawed.) 2. Ask for a Clean Copy The manuscript sample you receive should appear exactly as it would look when it’s ready for submission to a publishing professional. Hard copy should be double spaced and must be free of handwritten annotations or emendations. An electronic document should be professionally formatted and at least mostly devoid of the writer’s notes to self. 3. Mark It Up If you’re reviewing an electronic copy, activate change tracking and edit it. Insert notes using the comment feature or by entering them in brackets, highlighted in boldface or with colored type or background, so they are easily located and distinguished from the content. If you’re working on hard copy, use a pen or a colored pencil for brief notes, and write or type your detailed queries and comments on a separate sheet of paper or in a computer document. 4. Evaluate the Writing, Not the Writer Compliments and complaints alike should focus on the product, not the producer. Refer to the sentence or the section, the character or their actions, the narrative flow or the exchange of dialogue rather than to the person who requested your help. Suggest how to improve the article or the story, not the writer. 5. Start and Stop with the Positive Whether you’re responding with general impressions or providing detailed feedback, begin by lauding the strengths of the sample, and reiterate your positive feedback when you summarize your critique. Refer to strengths, not weaknesses, and use positive language: â€Å"stronger,† â€Å"more interesting,† â€Å"a better approach.† Be frank but diplomatic: Even people who can take criticism need to hear that they’re doing something right, and that’s what you should start (and end) with. 6. Craft Your Critiques Be specific, not vague. Be active, not passive. Point out problems, but suggest solutions. Your goal is to clearly communicate to the writer about how they can more clearly communicate to their readers. 7. Guide, Don’t Carry The writer will appreciate focused feedback, and you should feel free to model precise changes in structure or tone and detailed revisions of narrative or dialogue, but do so sparingly. Think of your advice as patterns for the writer to use as templates, or you may end up rewriting the piece, and the writer will have learned little or nothing (except never to ask for your help again). 8. Invite Questions Set up a time to go over your critique after the writer has had a chance to review it. Welcome the writer’s requests for clarification and discussion. If the writer becomes defensive, mention that you have offered your perspective, and that they are free to act on your critique as they see fit. 9. Follow Up Check in with the writer and see how they’re progressing. No matter how careful you are about being diplomatic, the writer may feel a bit battered, and part of your unwritten contract should include a clause requiring you to keep in touch about the project. 10. Know Your Limits It’s reasonable for a writer to ask you for a second light look at the piece after they have made changes in response to your comments, or to request that you provide a general impression about a revision based on your in-depth critique. But establish boundaries about how much time and effort you expend on the writer’s work. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Fiction Writing category, check our popular posts, or choose a related post below:35 Synonyms for â€Å"Look†Used To vs. Use ToHow Do You Fare?

The Ethics Of Online Retailing Research Paper Example | Topics and Well Written Essays - 1000 words

The Ethics Of Online Retailing - Research Paper Example The first category of interactions involves disclosure statements and requests for information issued by marketers to prospective customers. These are legitimate statements and requests that aim to help businesses better tailor their products and services to their customers’ needs. Secondly, there are exchanges of information voluntarily undertaken by consumers, with the expectation that they will be subsequently contacted by the respective marketer. Third, there is the capture of information not volunteered by the consumer. Not all information gathered this way is unethical, because there is much that marketers may observe concerning consumers during the course of their transaction, but such capture must not be intrusive against the privacy of the consumer. The fourth aspect concerns information practices or the manner by which the gathered information (from both marketers and consumers) may be used by both parties. The past two decades of computer technology application has triggered a flurry of academic research concerning the proper use and abuse of the new medium. Internet capability has presented so many enticing prospects for business and especially it's marketing function that, as is often the case, the potential for use is accompanied with potential for abuse. Roman and Cuestas (2008) polled web consumers for their views about which unethical acts they have the greatest concern over. There are four such types of abusive practices, namely: security, privacy, deception and fulfillment or reliability. In the study, Roman and Cuestas (2008, p. 648) described each of the issues in the following manner: The researchers developed a rating scale by which they sought to measure the relative degree of consumers’ concern.

The Industrialization of Europe 1780-1914 Essay

The Industrialization of Europe 1780-1914 - Essay Example Industrialization shares close relation with both economic development and economic growth but the concepts are not the same. Kuznets termed it as the modern economic epoch. The process of economic growth involved the association or interaction of four factors namely population, resources, institutions as well as technology. The process of interaction between the factors determines the outcome of the process but the variation of possible outcomes is infinite. During the process of industrialization in the nineteenth century several factors played many different roles at different times (Henderson, 1969). The era of industrialization brought improvements in the standards of living of the society, new wealth on the hands of the population and a transformation from agricultural productivity to urbanization and upgraded standards of health. Technology consisted of the inventions that contributed in the process of production. Such innovation transformed the way production took place. The inventions of new machines like cotton gin, power loom contributed in production of large quantities. In the era of industrialization there was rapid demand for cotton and the demand surpassed the supply in the market creating the condition for excess demand. The demand could not be served if spinning machines were not invented. Industrialization increased urbanization in the continent. The cities in the nineteenth century became the places of manufacturing. Immigration into the industrial cities took place at a rapid rate as jobs were available in this part of the continent. The urbanization achieved raped rate before the planning process got implemented and therefore few challenges regarding social security aroused. The environmental problems coupled with overcrowding caused the challenges to become more hazardous. Industrialization transformed the social structure. As commerce and industry developed there was development of middle class locally referred as bourgeoisie. During the process of industrialization the middle class gained political power and social respect. Ultimately new elite of social class evolved and they were refereed as wealthy bourgeois. The human labor began to be replaced by machines. The use of steam engine was the benchmark for producing textiles. Commercial revolution, price revolution, and the cottage industry are regarded as the roots of industrialization. The commercial revolution brought about exploration age. The price revolution contributed in stimulating the production process as the producers can now get more money for their goods. There was rise in the capitalism structure as the surplus money began to circulate in the investment ventures. The middle class acted as the leaders in economic revolution. Trading as well as manufacturing brought wealth to the bourgeois (Cameron, 1985). Research objective The objective of the research is to analyze the effects of industrialization in the continent of Europe. It is believed that ind ustrialization brought in improvements in the stands of living of the society and therefore the blessings on industrial revolution helped the continent to advance into one of the developed parts of the world. The time period under consideration for the research is 1780 to 1914. Research questions The research

What drives social entrepreneurs Research Proposal

What drives social entrepreneurs - Research Proposal Example Social entrepreneurship (SE) in most countries is defined as an activity that aims to advance the human life and seek a solution to the social problem. A social enterprise could be both for-profit and not-for-profit (see for instance, Ridley-Duff & Bull, 2011), though often the profit is reinvested into the business or the society. Social entrepreneurs work beside public institutions and distribute the innovation and wealth for the private sector where it is needed in shorter time and with fewer hierarchies. The question for this research is not what role they play in the society, but what are the factors and forces that drive the motivation in people to become social entrepreneurs. Social entrepreneurs vary in their patterns of thinking, quantity, and intensity of social entrepreneurship (Light, 2005). In order to have a thorough understanding of the skills, capabilities, and tendencies of social entrepreneurs, it is imperative that their behavior and thinking is analyzed in detail. This research is directed at achieving this goal by studying the variations and modifications in the behavior and thinking of a large sample of social entrepreneurs from a variety of backgrounds. Exploring social entrepreneurs’ perceptions of life and commitment provides guidelines for providing entrepreneurial education and facilities that are not built merely for purposes and the benefit of shareholders but also for the social and economic well-being of people. This section provides a review of the past research on the subject that paved the way for framing the research question. The field of social entrepreneurship is rather new and many scholars think there is dearth of theories and studies about it, though many mutually consent that the field proceeds quickly and has room for development (Lehner & Kansikas, 2011). Zahra et al. (2009) defined three categories for social entrepreneurs, each having a

Marketing Performance Metrics: Coca-cola

Marketing Performance Metrics: Coca-cola Marketing Performance Metrics Abstract The purpose of the study was to investigate the marketing performance metrics with a specific reference to Coca Cola Company and Net Marketing Contribution over the Life Cycle. The study will assist many companies in formulating strategies to be used as benchmark or the strategies to improve NMC. Marketing Performance Metrics Introduction Measuring marketing performance is an external activity that helps to understand the customer’s perception and the competitor’s position in the industry. Many organizations sets different tools to use as benchmarks so as to identify the staffs’ performance and the rate of income. ROA and ROI are the main used financial measures to measure the internal financial statues. Part 1: Discuss Three Measures of Marketing Performance Marketing metrics are the numeric data that allows the marketers to analysis their performance against the organizational objectives. The metrics help to take corrective measures in case there is a deviation between the targeted plans and the achieved performance of staffs (Neely, 2001). They have various measurement elements that includes number of produced products, net sales billed, design registrations and a research on the brands to determine to determine the brand’s awareness. Metrics makes it easy for marketers to justify their budget that is based on sales returns. Three Measures of Marketing Performance The activity-based metrics among the popular metrics used in analyzing performance. It involves statistical calculating and reporting. The main type of activity-based metrics includes tracking website visitors, downloads and attendees at the firm’s events. This approach rarely link the marketing operations to the business outcomes. Instead, the business results like the customer value, market share and adoption of a new product provides an improved correlation. The main focus of MPM is to measure aggregated efficiency and effectiveness of the marketing firm. These specific metrics have some categories that includes the marketing effect on the preference shares, the average order quantity, the rate of customer acquisition, the growth of consumer’s buying rate, business share, loyalty and net advocacy, margin, growth rate compared to market competition and the total customer engagement. MPM is also used to determine the rate at which operational efficiency and the outside performance. If Coca Cola Company decides to manage its marketing activities it uses the operations performance metrics. The firm will hire extra personnel to work as marketing finance directors and marketing operations director. Basically the marketing team will collect data about program-to-people ratios, cost-sales, awareness-to- demand rate and the rate of conversation. This metrics primarily provides the firm with different ways of rationalizing the marketing investments but this strategy fails to correlate marketing to business performance and strategy. The approach helps marketers to find out how the firm’s resources are utilized. The external performance are aligned with the firm’s outcome and helps to determine the firm’s value to its customers and the firm’s performance in relation to its competitors (Neely, 2007). If Coca Cola Company wants to determine the key performance indicator (KPI), top-down approach is the best approach to use. The first step in this approach includes making decisions that defines the scope. To come up with KPI and metrics, the marketers predicts on the likely results they are trying to influence. Asking opposite questions follows (Shaw et al, 1997), the answers help to determine the relationship between the questions and the outcome. The data that is required to answer the question is then determined. Marketers then searches for this data and determines the corrective measures to be taken. The measures undertaken aims at making it possible to achieve the goals. The organization needs to continuously monitor and analyze its marketing performance metrics. This gives the organization intelligence in competition, have a chance to assess their market weaknesses and strengths and come up with a calculated budgetary opinions through the marketing mix. This will give the organization competitive advantages over its competitors. The profits of the firm will also increase. The Major brands use return on marketing investment (ROMI), return on marketing objectives (ROMO) and the marketing return on investment (ROI) to prioritize and distribute their marketing investments. They help them to decide on the most profitable portfolio. A firm needs to analyze the ROMI, ROMO and ROI of a project for more than a year. This will protect the firm’s investigations. The method selected in monitoring the marketing process must be easy and cheap to implement. Training should be carried out to train the staffs on the best benchmark and how it is used. Staffs should take part in determining the best benchmark to use. This brings a sense of belonging and appreciation of the worker to the company and management when you nvolve them in management roles. Part 1: Analyze Metrics Used to Evaluate the Measures The above measures can be measured using the following metrics (Leroy, 2011): Correct quantity, measuring the weight, counting the units and weighing the contents are the main used types of measurement. Supplying customers with the right quality will strengthen the level of trust with your customers hence making it easy to retain them. An independent team is set aside in an organization to measure the products quantity and to make sure the customer gets what they specify in terms of size. Elasticity to respond to unanticipated demands, this refers to the ability of a firm to adjust so as to meet the current demand. A metric will be used to measure the degree of change, this makes it easy to identify the level at which the firm is flexible. Quality level, TQM is a tool to measure quality. The metrics will make sure the level of a product’s level is standardized. Controlling quality can also be done by the state authority to ensure a firm offers its customers with quality products. Firms that offer less standardized products are fined for the same. The total quality management is employed to control the quality of a good or service. The staffs who produce quality products are rewarded with gifts and appraisals. The staffs whose products are below the standard are trained and encouraged to produce quality products. Existence of accreditation or other certification, after completion of a training a firm is issued with a certificate to show its participation. The certificates act as a measure of qualification and experience attained. Customers prefer to contract a firm that has experience and is highly rated in the industry. On-time delivery can be used to measure how a firm values its customers. If a firm supplies its products on time this shows the supply chain is well managed. In a case of failed or late delivery, less care is taken on the customer and the likeliness to loss the customer is high. Part 1: Case Study that Exemplifies Best Practices of each Measure. Coca-Cola Company is an example of a company that demonstrates the best practices of the above measures. According to the company’s website they put their customers to be the king and aims at providing the best so as to retain the customers and to attract new customers. Coca-Cola Company has an independent department that deals with quality control. The unit makes sure quality is maintained through the supply chain from when raw materials are obtained from the supplier to when they are delivered to the customer. The team tests the product at each level of manufacturing to make sure the right contents and composition are used. The team is also involved in ensuring quality services are offered to the customers. They establishes feedback programs as a way to allow the customers to get back to them. The company parks its drinks in containers of different sizes. A team is established in the company to make sure only the correct quantity is supplied to the users. The team weighs at random the already packed products and in case of a deviation the whole pack is weighed and repacking is done. Customers have trust in Coca-Cola because there products are correctively packed. Elasticity to respond to unanticipated demands, the company produces its products in great volumes. The products are then stored in its outlet’s warehouse. If the demand is low the supply is kept low but if the demand changes and more of their products are demanded the firm supplies more. They have special facilities to store their products for a long period. The firm is certified and customers are confident in its products. It has been in the market for a long time hence gathering more experience on the type of products to produce. The company has learnt different ways of surviving in the market and how to win more customers. They now provide different types of soft drinks. Coca-Cola Company has set outlets all over the world. This makes it easy to meet the buyer’s order on time with no dely. Transportation of the product from their warehouse to your premises is very fast. The drinks will be transported in crates or packed in cartons to avoid breakages and maintain a deliverable state. Part 2: Short-Run Marketing Strategy Short-run marketing strategy refers to a duration of time which only few factors can be changed as there is no enough time for changing the other variables in marketing strategies. Marketing Strategy is a detailed and specific tactics that are established and designed to be used over a period of time depending on the range of the plan (Neely, 2001). Advertising and media relations strategies used by the Coca Cola Company have an effect on the net marketing contribution both in short-term and in long-term. In short-term, once the firm has decided to increase its efforts in advertisements commercial so that it reaches many people. There will be an increase in the product awareness and hence increase in the sales level. Once the sales are high the NMC will be high. In case the public fails to respond in a positive manner the firm will suffer loss as the advertisement costs will be very high compared to the income from the goods sold (Tanzania Society, 1966). In short-term a lot of advertisement will be profitable to the firm as the sales will be high. The media relation refers to how a firm uses the media including the social media to market its products. In short-run using the media will be expensive as it needs time to gain publicity. This in return will lead to a fall in NMC. Many large beverage companies like Coca Cola were late in entering the product-markets of bottled water, fruit drinks, sports drinks, iced coffee, and energy drinks due to SHORT-TERM VISION. Part2: Analyze Net Marketing Contribution in the Introductory Stage During the product introductory phase the net marketing contribution is negative as no profits are made from selling the product. The income obtained is used to cover the high costs of advertisement and promotional costs incurred. The firm incurs loss (Louw, 2012). With proper advertisement the product survives this stage and the NMC start to raise as the product has gained customers. The advertisement costs are now low. Part2: Analyze Net Marketing Contribution in the Late Growth Stage As the product moves through its lifecycle, NMC will reach the break-even point, then grow, to peak, flattens and then starts to decline due to decrease in the market demand. At the end-growth stage the NMC starts to flatten as the product is now in the market and has gained its customers. When a new substitute product is introduced into the market, many customers will shift their preference. This will lead to decrease in demand of the product causing NMC to start falling. If the firm fails to add flavors to the product it might die and overtaken by the new product (Northern Marianas College.). The graph below shows the movement of the NMC along a product lifecycle. Conclusion In conclusion we can summarize the above by saying that a firm must choose the most profitable portfolio to invest. Investment affects both the profitability and the NMC of a firm. The firm needs to understand the product cycle so that it determines the type of advertisement to use. References Neely, A. (2001). Business performance measurement: Theory and practice. Cambridge: Cambridge University Press.  Ã‚   Top of Form Neely, A. D. (2007). Business performance measurement: Unifying theories and integrating practice. Cambridge: Cambridge University Press. Bottom of Form Shaw, R., Mazur, L., FT Retail Consumer Publishing. (1997). Marketing accountability: Improving business performance. London: FT Retail Consumer Publishing Tanzania Society. (1966). Tanzania notes and records. Dar es Salaam: Tanzania Society. Louw, A. (2012). Ambush marketing and the mega-event monopoly: How laws are abused to protect commercial rights to major sporting events. The Hague: T.M.C. Asser Press. Northern Marianas College. (n.d.). Performance report on strategic master plan implementation and assessment of institutional effectiveness. Saipan, MP: Northern Marianas College, Office of Institutional Effectiveness. Leroy, G. (2011). Designing user studies in informatics. London: Springer. Books.google.com,. (2015). isbn:1607522330 Google Search. Retrieved 8 January 2015, from https://books.google.com/books?isbn=1607522330 Electricity and Transportation: Decreasing Energy Consumption Electricity and Transportation: Decreasing Energy Consumption Consider one of these two sectors: electricity or transportation. What policies do you suggest for the sector to decrease energy consumption? What is the rebound effect associated with each of the suggested policies? How would you quantify these rebound effects so that you are certain that the suggested policy results in a net benefit? How do you evaluate the effectiveness of your suggested policy with respect to the generated rebound effect? What policies do you suggest for the sector to decrease energy consumption? In 2008, transportation accounted for 28% of the energy consumption and 33% of the CO2 emission, but a much larger 71% of the consumption of liquid fuels in the US [1]. To reduce the magnitude of energy consumption from the transportation sector and help prevent its bad effect on the environment, a proper policy must be put in place. US Congress specifies that CAFE standards must be set at the â€Å"maximum feasible level given consideration for technological feasibility, economic practicality, effect of other standards on fuel economy, and need of the nation toconserveenergy [2]. In this term paper, I would suggest combination of CAFE standards combined with carbon tax on fuel price. What is the rebound effect associated with each of the suggested policies? One advantage of CAFE standards over fuel is that the standards provide a quantitative target whose effects on energy consumption can be reasonably well predicted [1]. However, the standard has rebound effect. The rebound effect refers to the social and behavioral responses to the introduction of more energy efficiency technologies and processes by which there is a corresponding increase in energy service demands. In general, rebound is thought of as a ratio of the lost energy savings as it might compare to the total expected savings from efficiency. A comprehensive measure of rebound includes both direct and indirect effects which can occur at both the micro level (within households, businesses and organizations) and at the macro level (economy-wide effects). Direct rebound effects are those that result from an increase in the use of a device that is deemed more energy efficient. Cars provide the best examples. When a more efficient car results in an increase in vehicle miles traveled, the lost energy savings are considered to be direct rebound effects. Indirect rebound effects are those that have less direct causal chains and result from increases in consumerism (acquisitiveness) by buying new vehicle, increased vehicle production, and increased air pollution [3]. How would you quantify these rebound effects so that you are certain that the suggested policy results in a net benefit? Some studies in macro and micro economic have shown that rebound effect value range is between 0% and 100% with formulation expressed below. Value of rebound effect 0% means that the expected savings were achieved through reduced consumption, whilst 100% means that no energy savings were realized and energy efficiency program was failed. The backfire effect happen when consumption has been increased more than extent or in other word rebound effect more than 100%. It is also possible to have a negative RE, such that the energy savings are greater than originally anticipated, for behavioral or technical reasons, or both [4]. Based on the above formula, the rebound effect measurements can be made à ¢Ã¢â€š ¬Ã¢â‚¬ ¹Ãƒ ¢Ã¢â€š ¬Ã¢â‚¬ ¹directly and indirectly. Direct measurement is based on a survey of how big the success rate of the CAFE program. One study by Sorrel in 2009, the rebound effect estimation is between 10% and 30%. Meanwhile other study by Greening, Greene and Difiglio in 2010 show rebound effect for transportation below 10%. Geller and Attali study in 2005 also support this number as shown in Table 1 [5]. CAFÉ standards and fuel tax could reduce 10%-30% value range when the fuel price is taxed according to released carbon emissions. This is equal to externalities generated by fossil fuel. High fuel price with tax could suppress the rebound effect due to need of having energy efficient car. In addition, changes in behavior based on strong motivation to reduce energy consumption become appropriate step anticipating rebound effect [5]. For indirect estimation, the rebound effect with energy price elasticity is defined as the change in demand according to the decrease in price. To calculate elasticity, transportation energy use, price and income of buyer are required. It is important to know that there is limitation of the calculation since it doesn’t consider the capital outlay of the technology that would lower rebound effect [4]. Research that estimates indirect and economy-wide effects is limited. An often cited source of economy-wide rebound analysis is the National Energy Modeling System (NEMS) designed and implemented by the Energy Information Administration (EIA). Using NEMS, a scenario of accelerated technology whereby the national energy intensity is 6.5 percent lower than in the base case, produces a total energy demand that is 5 percent less (Greening 2000, citing Kydes 1997). This suggests that improved energy efficiency (part of the accelerated technology assumption) leads to an economy-wide reb ound in the order of 25 percent [6]. Many researchers suggested that RE on CAFÉ standard should be balanced with other policy. The other policy should account many factors affecting RE value and incorporate RE value into the target. The RE is not always detrimental. RE could stimulate economic growth in developing countries rather than developed ones. The rebound effect can be reduced when the CAFE standards coupled with carbon tax policy, where the price of fuel is taxed according to the carbon emissions released [7]. This is equivalent to externalities generated by fossil fuel. The key of rebound effect is the behavior of driver tends to driver more because of fuel saving car. The carbon tax would increase the price and make consumers drive less [8]. It is important to realize that all taxes can be invested to public transportation. Energy efficiency get from each car and energy efficiency resulted from mass transit can be benefit to reduce overall consumption. At the same time, public transportation will reduce private vehicles. How do you evaluate the effectiveness of your suggested policy with respect to the generated rebound effect? The rebound effect can be evaluated based on the percentage of the success rate of the policy. Direct rebound effect could be seen directly from the increased mile travelled or increased sales of the vehicles. Indirect rebound effect or wide economy effect can be seen from the increase in the gross domestic product (GDP) and an increase in private income in the transportation sector. Moreover, the success of this policy can be observed by comparing the desired CO2 reduction with the actual result during the policy implementation period. If there is a difference of more than the desired decrease, it means that the rebound effect takes place [9]. The evaluation of the rebound effect also works indirectly as a result of the additional energy demand for the energy efficient equipment or services. For example; the energy cost saving may be used by the producers to increase the output, thereby increasing consumption of the capital, labor and materials, all of which require energy. Another example is that energy efficiency and reduction in energy costs may disproportionately reduce the cost of energy-intensive goods and services, encouraging consumers to disproportionately increase their demand for such products and services [3]. The combination between the fuel standard and the Carbon tax with the encouragement of public transportation will anticipate the rebound effect and specifically reduce the energy consumption in transportation. In addition, the policy will reduce the GHG emission. The small rebound effect could not reduce the order of magnitude from the reduced energy consumption that give more benefit compared with the rebound itself. References http://www.rff.org/Documents/Features/NEPI/RFF-BCK-Small-AutoPolicies.pdf http://en.wikipedia.org/wiki/Corporate_Average_Fuel_Economy http://www.aceee.org/files/proceedings/2010/data/papers/2142.pdf http://www.erc.uct.ac.za/Research/publications/10-Davis_Rebound_effect.pdf http://eng.sut.ac.th/transportenergy/data/paper4web/Energy%20policy%20in%20transport%20and%20transport%20policy.pdf http://policyintegrity.org/files/publications/The_Rebound_Effect.pdf http://www.sciencedirect.com/science/article/pii/S0301421509005187 http://www.gao.gov/new.items/d07921.pdf http://www.unternehmenssteuertag.de/fileadmin/user_upload/Redaktion/[emailprotected]/Projektpartner_Ergebnisse/macroeconomicRebound.pdf http://www.rand.org/content/dam/rand/pubs/conf_proceedings/2009/RAND_CF256.pdf http://en.wikipedia.org/wiki/Fuel_tax http://en.wikipedia.org/wiki/Vehicle_miles_traveled_tax http://aida.econ.yale.edu/~nordhaus/homepage/documents/small_dender_rebound.pdf Appendix

The Wandering of King Lear’s Mother Essay -- King Lear Essays

The Wandering of King Lear’s Mother After he experiences all kinds of humiliation done by Goneril, and finds his messenger Kent in the stocks, King Lear, in Act 2 Scene 4, conjures up the â€Å"mother† to express his outburst of rage and physical symptom sensations: O! how this mother swells up toward my heart; Hysterica passio! down, thou climbing sorrow! Thy element’s below. Where is this daughter? (II.iv.56-58) Who is this â€Å"mother†? Or what is this â€Å"mother†? As many critics have identified, this â€Å"mother† is another name for the womb, matrix, or uterus. That the â€Å"mother swells up† points to the disease called hysteria. Yet, who is responsible for the rise or wandering of Lear’s â€Å"mother†? Does Lear experience some sort of gender confusion by conjuring up the â€Å"mother†? As Janet Adelman keenly points out, â€Å"The bizarreness of these lines has not always been appreciated; in them Lear quite literally acknowledges the presence of the sulphurous pit within him† (114). But still why do we want to focus on this â€Å"mother† after all? One thing is certain that the (m)othering of the â€Å"mother† is overwhelmingly sophisticated, to the extent that the â€Å"mother† is located in the inside of Lear’s body and her implicated wanderings can be traced throughout the whole play. For our purpose, the â€Å"mother† holds significant clues to our interpretive enterprise and her (m)othering must be handled with extreme care. 1. Introduction In Renaissance England, medical interest in hysteria dates from Edward Jorden’s publication of A Briefe Discourse of a Disease called the Suffocation of the Mother (1603). The title of the book suggests the disease called the â€Å"m... ... to bolster up male identity. Works Cited Adelman, Janet. Suffocating Mothers: Fantasies of Maternal Origin in Shakespeare’s Plays, Hamlet to The Tempest. New York: Routledge, 1992. Camden, Carroll. â€Å"The Suffocation of The Mother.† Modern Language Notes, 63.6 (June., 1948), 390-393. Jorden, Edward. A Briefe Discourse of a Disease Called the Suffocation of the Mother (London 1603). In Witchcraft and Hysteria in Elizabethan London. Ed. & introd. Michael MacDonald. London: Tavistock/Routledge, 1991. Shakespeare, William. King Lear. The Arden Shakespeare. Ed. Kenneth Muir. London: Methuen, 1972. Notes 1 As Carroll Camden argues, â€Å"Apparently a male who presented choking as a nervous symptom was, by analogy, said to be suffering from the same disease† (393). Carroll Camden, Modern Language Notes (June 1948).

Emergency Room Services

Emergency rooms in the USA are under increasing pressure to provide emergency care to all, even if they are non life threatening. This trend in approaching ER for every singly problem is costing the healthcare system a large amount of costs, with the result that the number of ER services and hospitals are decreasing with increased pressure on the remaining healthcare facilities.Other contributing factors are not helping either. In addition to this the issue of increased alcohol consumption and ER admissions is also beginning to negatively affect the quality of healthcare. Nurses are under more pressure than ever to handle ER efficiently, which is showing no signs of decreasing the number of unnecessary ER admissions.Alcohol and Drug Abuse Are Main Abusers of Emergency Room ServicesMany reports now confirm that Emergency room services are among the most misused healthcare services employed by the patients. Of the many problems with which the patients come into the ER with, the most co mmon are due to alcohol and drug abuse.According to McGeary (2000) â€Å"chronic illicit drug use is a positive as well as a significant determinant of the probability of utilizing the ER.† (McGeary et al, 2000) Substance abusers were 30 percent more likely to utilize the ER services than any other emergencies. (McGeary et al, 2000)The above statements and study results point out to many issues and findings. Firstly, that drug users or abusers are the most prominent patient crowd of the ERs. This leads to the next conclusion that in order to improve ER services, we must be able to identify and care for the main target patients, who are drug users, alcoholics and such related substance abusers.ER is also a most likely place where screening for psychiatric symptoms and drug abuse can be identified, and further treatments carried out. In this way, an ER can be looked at as a diagnostic, screening and treatment facility for those who are substance or drug abusers, with or without psychological symptoms.This also means that in order to improve services in the ER, the prime patient population in focus should be such people, and effective measures and policies must be introduced to provide care for this group. The costs utilized in the education and prevention of alcohol abuse is far less than the costs that it takes to treat alcohol cases.The trend in opting for emergency visit initially may have been limited to emergency cases, but in the recent years has grown to include insignificant calls that may not need emergency initiatives. The problem lies in lack of awareness among people about what constitutes an emergency and what not.To many this increase in the recent years in the emergency room entries and calls are due to the increasing size of the populations, the reduction of services and number of hospitals, the decrease in the number of nurses, and the problems of not having insurance and coverage in the American population. The current concept of ER has changed to become a place that provides round the clock services for all healthcare related problems instead of a service that is essentially made to save lives in critical danger.The complications are leading to more admissions, with the danger that many patients who may be in actual need of the critical treatment may experience delays in their treatment, leading to significant morbidity and mortality. (Severson, 2000) The current statistics reveal that one in five of the visits to the ER are for non-urgent conditions. (Osheraoff, 2004)Of the most common abusers of the ER system, men, poor families and African Americans are seen to abuse them the most. These numbers are high in all of the American states. In California, this includes a quarter million of the Californian adults and 60,000 children.The increase these admissions and care treatments cost are six times more than the normal clinical expenditures. Of the abusers, the non citizens were more likely to utilize the ER service s when compared to the citizens. All these increases in the numbers are thought to take place due to the reasons mentioned above. The ER services nation wide are in deep trouble. (Sacremento State News, 2004)In the last ten years from 1993 to 2003, America as experienced an increase of 12 percent in its population, but the ER reports and admissions have increased by 27 percent. This was coupled by the closing of 425 emergency departments, 700 hospitals and 200,000 beds. This means that as the number of ER services is decreasing, the remaining services are experiencing a sharp rise in the admissions and therefore more work with lesser amount of quality provision. (Brown, 2006)What many of the Americans refuse to acknowledge is that the ER visit is also costly for them, apart from the increased cost that the healthcare sector pays. This trend to have every thing taken care of in the ER is usually due to two reasons on the patients’ behalf. One is to save oneself from waiting fo r an appointment with the primary healthcare provider, and second is the lack of awareness among the Americans as to what constitutes an emergency. (Osheroff, 2006)The drug related admissions in hospital ERs is increasing precariously. In 2004, there were near 2 million admissions in the ER for drug related mishaps, of which 1.3 million were due to drug misuse or abuse. (SAMSHA, 2006)Of the 1.3 million, 30 percent comprised of illicit drug abuse cases, 25 percent were related to over the counter and prescribed medications, 8 percent were alcohol abuse cases in people under age 21, and the rest included combinations of illicit drugs, pharmaceuticals and alcohols in various combinations and percentages.The drugs that were primarily involved comprised of cocaine, marijuana, heroine, stimulants, amphetamines and methamphetamines, PCP, Ecstasy and GHB in the largest amounts. The problem will continue to increase in number as many predict due to the increased number of teenagers and young adults taking up these substances. (Samsha, 2006)

Life, my personal view.

Life, my personal view. Think of someone you know that seems pretty happy about life. How would you describe their attitude? Are they kidding themselves? Are they ignoring the ugly truth about life that's right in front of their eyes and pretending that some happy fantasy world that exists only in their heads is real? Well, guess what. That is exactly how every happy person in the world acts. And the really strange thing is that it's OK. Because the reason that you are unhappy is that you have constructed a fantasy world just as complete and just as removed from the "facts" as the Pollyanna imaginings that you so despise in those happy people.Reality is in fact neither good nor bad, it is a very plastic inkblot sort of thing that can be bent and twisted in many directions depending on your beliefs. WHAT! you say? What about THE TRUTH? Well, that's a complicated question and it gets into the meaning of life bit that we haven't gotten to yet, but suffice it to say that what is REALLY going on is so strange, s o complex, and so far beyond our everyday understanding, that it bears no relationship to what you think of as "reality", "truth", or "reason".JusticeGood and bad, happy and sad, these are notions that you are imposing on the world around you.There is no such thing as JusticeIt is an illusion. A myth. A fairy tale. Life really isn't fair. The question is, why do you think it's supposed to be? Who started that idea? Job? The people who tried to put a good face on beating people up by inventing the Queensbury Rules? We don't know.Justice sounds like a good idea because it sort of equalizes the pain. I get hurt, so you...

Benefits of Studying Abroad Essays

Benefits of Studying Abroad Essays Benefits of Studying Abroad Essay Benefits of Studying Abroad Essay Jinq Kok Jessie Borgman ENG 1050 July 31, 2011 Benefits of studying abroad Education is a part of learning that has always been a part of our life and it is a never ending process. As education is a building block in our lives, we are willing to invest deeply into our education. Good education will bring us far with what they have to offer for our very own future. Currently in this modern day society, many of our universities and colleges in our own home country have grown tremendously and improved in all sectors and field. Some feel that it is sufficient to get an education in our home country and graduate which leads to finding a job after. Yet many also have the idea of studying abroad as a consideration. Does studying abroad really benefit us? Well, studying abroad does have some advantages and disadvantages. However in an open view of studying abroad, the advantage does trump the disadvantages. Mainly, the disadvantage that comes with studying abroad is personal such as the feeling of being alone and away from home. One may say that studying abroad is much more costly compared to studying locally and with the same education one will get, it is actually unnecessary spending. However, we often forget that education is not expenditures but it is an investment that comes with a long term benefit or return in the long run. The benefits that we gained from studying abroad are priceless and can’t be placed a price on. In addition, the knowledge and experience which we have gained while being abroad would forever be with us and nobody can take it away from us. Among the benefits of studying abroad is the opportunity to be more independent when they are out of their comfort zone at home. Based on a survey and research done by International Education for Students (IES), it was shown that a majority of the students who studied abroad realized that it is a catalyst to increase one’s maturity and self-independence. Many of us cannot deny that we are somehow spoilt when we are in our comfort zone, where we are always spoon-fed by our supporting members of the family. Apart from that, students who studies abroad tend to be more organized in their schedule and are forced to ensure all assignments for school and housework around the house is accomplished. It have also been said that a majority of the students who studied abroad also tend to be more confident. This is because, they are faced with different situations and scenarios in their studying life which they have not faced alone, making them much bolder in decision making on their own. Students would be exposed to different cultures apart from their own; they would develop a wider perspective on the country they are accommodating and the international perspective on the world. Many people from different countries nowadays have different views on different countries due to the misguidance from the mass media through movies and television shows. If we rely solely on education at our home country, we would not be exposed to the cultural diversities that differ from our own. Also, different countries differ in their teaching method, for example, majority of the European based education emphasizes more on the theory of a particular subject, while the American based education focuses on a more practical training and application of theories learnt in class. This would help students to decide which path to choose for their future, as no two students are the same. Some are more practical in their studies, and some are excellent students with the study and understanding on the theory of the subject. With the knowledge learnt abroad, we can always imply and train the people of our home country. The introduction of new technology brought from a different country back to our home country would benefit both us as a student and help improve the economy of our country. Studying abroad can be a great resume builder which would most certainly attracts the interest of the employer when they are reviewing the resume. Apart from that, students who have studied abroad are able to adapt much quicker to new surroundings which helps with the increase of international market businesses (Sullivan). It is with this sense of adaptation by students, that companies are pursuing and in the run to hire future employees with this criteria. In addition to the current limited economy suffered by many companies, they are now venturing and expanding to international market. Therefore, increasing the chances for students who study abroad as they have a wider knowledge on the international market including, language skills that one may have obtained during their stay abroad. An individual who have capability on conversing fluently in a foreign language in a foreign land would impress and place confidence of both the employers and business partners upon that individual. Learning an additional language apart from our mother tongue, would show that the applicant is initiated to learn another language and would prove to be useful in the field. Studying abroad does not bound us to only studying in lecture rooms and classes, as there is always freedom for individual to travel and explore all the historical sites and attractions that the hosting country has to offer. By staying in our home country, we may or may not have the time to travel around the world while we are studying, but being in a foreign land, just by being in our university area and exploring the surroundings would already be an adventure. Being a student in a foreign land supplies us with benefits, such as cheaper travel for us students with a tight budget who wants to see the world and what it has to offer. The world is still filled with all the wonders and mysteries that await our coming of seeking an adventure to explore all this wonderful gifts that have been given to us. Going on a travel during studies is one of the best experiences as we are more outgoing in nature and still excited to explore around. In conclusion, with all the advantages that have been spoken off, one would still hesitate about leaving the comfort of home with various thinking in their mind such as financial and fear of being alone in a far away land. But many of this is small matters that have a solution to it, such as financial studying abroad. Many universities are attracting students to come and study in their universities; therefore they are providing more financial aid and scholarship to students who are serious in pursuing a degree with them and gaining knowledge that they have to offer. However, we must take that one step of faith to make a decision and stand up on our own to pursue something better. Being abroad actually help moulds an individual into a more confident and outspoken person who cannot be built through the aid of classrooms and lecturers but through the lifestyle one chooses. Apart from that, being abroad widens our relationship with people with different backgrounds and cultural beliefs. In addition, by making more friends outside our circle, we enlarge our chances by knowing connections for a job offer in the future. Reference Sullivan, Erin. (2009). â€Å"Considering the Reasons to Study Abroad. † Dummies. com. Retrieved from dummies. com/how-to/content/considering-the-reasons-to-study-abroad. html Dwyer, Mary M. , Peters, Courtney K. (2004). â€Å"The Benefits of Study Abroad. † Transitionsabroad. com. Retrieved from transitionsabroad. com/publications/magazine/0403/benefits_study_abroad. shtml Curran, Sheila J. (2009). â€Å"Career Advantages of Studying Abroad. † Goingglobal. com. Retrieved from http://old. goinglobal. com/hot_topics/general_curran_abroad. asp

Pedro Infante - Mexico's National Treasure Essay

Pedro Infante - Mexico's National Treasure - Essay Example He was true to his word, faithful to his acts, and had the unique quality of being able to unite the public into a single image. People of all ages, men, women, boys, and girls were all able to see something in Infante that they indentified closely with. The Mexican persona can be seen in the life of their national hero, in a song of the mariachi, the devotion to the Virgin of Guadalupe, or in the endearing singing of the immortal actor Pedro Infante, one of the most famous performers during the Golden era of Mexican cinema in the 1940s and 1950s. The contrasts in Infante's life are the qualities that allowed him to reach so many people on such a personal level. In his movies, we do not see an actor. We see the real Infante, the poor and the rich, the actor and the pilot, the rebel and the loyal friend. In many ways these qualities were the reflection of Infante's life. Pedro Infante Cruz was born November 17, 1917 in Guamuchil, a small part of Mazatlan in Sinaloa. His early years were marked by poverty and modesty as he watched his parents toil to maintain a humble household. Yet, it was in these surroundings that young Pedro was able to develop a sensitivity for poetry and a timidity that was waiting to erupt as an expression of art ("Pedro Infante" 1). Pedro's early life and family taught him the humility that would later expose itself in his acting roles. The modest conditions of his hou... Not being the oldest or the youngest in such a large family left Pedro to struggle for individuality as he worked selling hardware, running errands, and waiting tables as a teenager. As he grew into a man it looked as if he had found his occupation in carpentry. Pedro Infante also grew up surrounded by the love of music. He learned music at an early age from his musician father, Delfino Infante Garcia, who was a successful performer in his own right ("Pedro Infante" 1). Infante's interest in music and love of woodworking shows up in his early life when he spent 2 years constructing a hand made guitar ("Pedro Infante" 2). However, Infante would not make a public performance until he was a young man at the age of 20. In 1937, after singing at a local festival in Sinaloa, his first wife, Maria Luisa Leon, encouraged him to relocate to Mexico City where he joined the staff at radio station XEB (Rojas). Here, he polished his art and became influenced by great artists such as Alberto Cervantes, Thomas Mendez, and Ruben Fuentes (Rojas). After 5 years of acting at the radio station, and a handful of movie roles as an extra, he debuted in a title role in the 1943 film titled "La Feria de Las Flores", the Fair of the Flowers (Rojas). Infante was not an instant box office success and though it would take a few more movies to get the attention he deserved, his movie career had begun to gain momentum. He released his first record that same year with the song "El Soldado Razo". After making over a half a dozen movies in the next 4 years, success finally came with the movie "Cuando lloran los valientes" in 1947. Infante was nominated as best actor for the Silver Ariel award. This was also the year that the

The role of social media in managing customer relationship Essay

The role of social media in managing customer relationship - Essay Example The essay will encompass the role of social media in managing customer relationships. At the current epoch modern business firms face cut throat competition among themselves. Most of the contemporary economies in the world abide by the free market principles. ‘Consumerism’ is the pivotal goal or motto of almost all the enterprises in the modern world. Business firms can never be successful in generating economic surplus without enhancing and modifying customer relationships. Buyers view for a commodity or a service manufactured by a business firm largely influences the brand loyalty and image of the company. This in turn affects the gross turnover of the organization. Thus, implementing strategies to win over customer relationships is the primary success factor for any corporate business organization. With the progress and development of Information Technology, business firms have enjoyed substantial economic surplus with the help of the modern marketing methodologies. S ocial Media is a tool that has upgraded and modified itself over time to help business organizations built efficient and good customer relations. Social media involves certain internet sites that help the people freely communicate with each other through writings, videos and pictures. With the advantages of social media, constrains like distance and time differentials have reduced to a large extent. Modern individuals can never think of a life without the social networking sites. In the late 19th century, the CompuServe was the first social network site available in United States. Over the time, the percentage of internet users has significantly increased. The modern social networking sites like YouTube have 4 billion viewers per day. Facebook users are as high as 1.11 billion. 255 million users for LinkedIn, 87 million members for Flickr, 500 million users for Twitter shows the gross popularity of social networking sites in the modern world. Such sites are used for both economic an d non economic purposes. Modern business firm’s uses social networking sites for marketing their manufactured products and achieving customer’s loyalty. Customer Relationship Management is a pivotal theory of consumer behaviour management. Social media has largely helped the corporate retail firms to anticipate the requirements and demands of the contemporary potential customers. Thus, at this juncture it is highly rational to analyze the role of social media in facilitating corporate customer relationships. This essay will enumerate the various aspects and perspectives of social media. It will also throw light on the superior and inferior outcomes generated by social media over time. The learnt from this academic based essay would surely enable readers to acquire an implicit knowledge about the benefits and problems of social media augmenting customer relations. Critical analysis Impact of social media on customer relations The discussion presented above shows that th e social media is a platform that is rising in importance among the marketers. In this context, it must be understood that the social media has both positive and negative impacts on consumer relationship. The positive impacts have been discussed below followed by the negative impacts. Social media as a public forum provides a strong way to establish customer relationship and increasingly engage them into the process of designing, producing and distributing products. There is a huge difference between social media and other forms of communication, such as telephones. The difference is that telephones provide one to one communication among the people that are participating in the conversation, but the social media is such a forum in which a very large number of people that are virtually present in the forum can participate in the conversation. This allows all customers to review the opinions of other consumers. Thus, it makes the information conveyed across the target population very fast and also allows the companies

Buddhist philosophy Essay Example | Topics and Well Written Essays - 1000 words

Buddhist philosophy - Essay Example Another Buddhist element related to achieving the highest good is the belief that since suffering is a result of material longing and desire by eliminating material longing and desire, one can eliminate suffering and move towards achieving this highest good. While this is a simple formulation, the actual challenge of eliminating desire is extremely difficult. Craving can also be extended to include the gratification of the passions or the longing we have for an abstract sense of accomplishment of success in our earthly lives. The Second Noble Truth states that if we persist in allowing our lives to be dominated by desire and ignorance we will always be haunted by an unachievable longing and pervasive suffering. Therefore, the Buddha states that to achieve the highest good one must be guided by what is, not what is desired. One must fight against their preconditioned ways of longing and desire and accept the world and their place as it currently exists, as this is the only path to the highest good. In following these Noble Truths the individual is able to achieve the highest good or Nirvana. This is a spiritual state that transcends all traditional concerns with material existence. I recognize that I generally disagree with this ideal. To begin with, I disagree with the idea that all of life is suffering, as one might argue that such a characterization of the human condition is overly pessimistic. When Buddha developed the Four Noble Truths the Indian people faced considerable difficulties in life. Their subsistence was harder earned than we experience today, and I believe that this element of Buddhist philosophy can be seen to be a response to this challenge of existence, rather than an accurate reflection of the human condition. While all humans experience suffering, to claim that this is one

This great essay i found about life (not mine) Essay Example for Free

This great essay i found about life (not mine) Essay â€Å"Life is beautiful and yet life is not a bed of roses. Though it is full of ups and downs it has many facets of blessings and successes. To some people, life is hard, cruel and merciless. These set of people see life as punishment throughout their entire lives. They therefore resigned themselves to fate, believing all is finished. To them, nothing that they do can ever be good. They take delight in committing crimes and maiming others to avenge their ill-fortune. They lost every sense of direction and most times, some of them go as far as committing suicide, just to escape the injustice life has meted out to them. But there are those who see life as a challenge, a channel of discovery and innovation, a prospect for success and a gateway to wealth. To them life is sweet, colourful and kind. No matter the situation these people find themselves, they keep pressing on, believing in a cause, a cause to succeed and get the most out of life. No wonder an adage says, â€Å"Where there is life, there is hope.† The will to succeed or fail lies within an individual jurisdiction. You can live life to the fullest with utmost satisfaction and fulfillment if you determine with all your mind, body and soul to succeed. On the other hand, life can be miserable to you if you take everything for granted and wait on fate to play itself out. Setting of goals and strategic plans that will strive no matter the odds which may move against you is one of the basic things needed to get the best out of life. These goals which must be result oriented, should be followed up consistently even if things seem blurred or unyielding at first. Also, the mind is the centre of everything. It controls your thoughts and beliefs. A focused mind has never fail. A positive mind helps one to discover his talents and potentials. Great men and women, both living and dead, had their minds focused on something and nothing deterred them from achieving their dreams. Each of them had a belief, should I say faith, which they held onto, they nurture the belief, focused all their attention and live on it. And today, we have benefited in one way or the other from their inventions and great ideas. Life is a challenge. And for anyone to succeed in life, he must be ready to show the stuff he is made of. He must be ready to sacrifice his time and build up his mind frame toward success. What is happening in our environment should not influence or affect us in our daily quest for success in life. Instead, we should control the happenings around us.

Essay --

Linguistic profiling is the auditory form of racial discrimination by making judgment solely based on the way a person speaks and sounds. This type of racial discrimination has been detected in regards to housing, job opportunities and the criminal law. The effects of linguistic profiling is detrimental to individuals who are perceived as having an undesirable accent. These perceptions often lead to stereotypical misconceptions that society has created or attached to a certain race group. Dr. John Baugh, a professor of linguistics from Stanford University of California, was the inventor of this term. He conducted an experiment to examine the reaction of Americans to different accents. He calls properties that are advertised for rent and uses different accents. He uses an African American accent, a Latino accent and finally a neutral American accent. During these calls there was no mention of job history, qualifications, credit scores or educational background. His findings concluded that the minority dialects inquiries were often disregarded particularly in the affluent communities. Many times the researchers determined that those with the minority accent were often told by the property managers that there were no Ladesh 2 vacancies, but openings were available to those who spoke in a Standard English accent. â€Å"Those who sound white get the appointment,† Baugh says. â€Å"When challenged in lawsuits, many businesses deny that they can determine race or ethnicity over the phone. However, Baugh’s ongoing study shows that over the phone many Americans are able to accurately guess the age, race, sex, ethnicity, region of heritage and other social demographics based on a few sentences, even just a hello.† (†¦Ã¢â‚¬ ¦.) Baugh ... ... confused and even shocked. That is when John realized that when he spoke to them on the phone he used his professional voice and often he was criticized for â€Å"sounding white†. That’s when he made the discovery that they were shocked because they expected him to be white. In fact, four agents told him the properties were no longer available. This whole idea of linguistic profiling encompasses steering, redlining, and overall racial discrimination towards individuals based on their personal characteristics. The assumptions and preconceived notions, the stereotypical associations are what is keeping racism alive. The way Ladesh 7 in which we talk shouldn’t be a negative, but in fact should be embraced by our cultural differences. The content of our words can be debated and questioned, but the way we sound when we speak these words should not.